The Moon Festival, also known as Mid-Autumn Festival, is a yearly celebration that holds a special place in Chinese culture. It's a time for families to come together, admire the full moon, and (most importantly) eat a ton of mooncakes. A tradition rich with history, the festival acts as a link between ancient cultural practices and the modern age.
In ancient times, the Mid-Autumn Festival involved the worship of the moon for its association with abundance, fertility, and the changing of seasons. Today, while this aspect has evolved, the focus on the moon's beauty has remained central, with families gathering outdoors to take in the full moon together. Many communities also perform elaborate outdoor lantern displays, letting loose hundreds of colorful lanterns into the night sky.
One of the most famous legends associated with the festival is the tale of the Moon Goddess, Chang'e, who drank an elixir that allowed her to float up into the sky, ultimately finding a place on the moon. This story is central to the cultural and spiritual significance of the Moon Festival. It symbolizes themes of love, sacrifice, and the enduring nature of human relationships, even in the face of separation.
While the festival has its roots in China, it is also celebrated in other East Asian countries such as Vietnam, Korea, and Japan, each with its own unique customs
We're celebrating this special holiday with a newest collection that dropped on September 29th. These designs are inspired by Rachael's childhood memories of the Moon Festival, and the youthful excitement of eating mooncakes, telling stories, and coming together with family.