Some of these designs have been with us for many years… kind of hard to believe when I say that out loud. The fact that I have been designing and making jewelry for as long as I have at this point is difficult to wrap my head around. It simultaneously feels like I was meant to and have always been doing this and like I am just getting started. I think that's a good sweet spot to be in.
I've decided to discontinue about 30% of our jewelry line after the new year. This is partly to make room for new designs and fine jewelry, but also to help streamline our production in the jewelry studio. If you didn't know, it's no longer just me making everything (my hands and back are very relieved!). We now have a growing production team with Maria and Kya holding it down in the studio. I am so grateful to have them.
Cutting back on our offerings means that the designs we do offer will get to you sooner. It also means we'll have more bandwidth for custom jewelry and new collections, two things that I love and have been wanting to do more of. It feels great to be in a position now where I have confidence that even if we say goodbye to some of our beloved and time-tested designs, that we will be able to introduce something you love just as much, if not more.
Making these decisions is never easy. It's a lot of trial and error, running of numbers, and making calls that keep our team, our work, and our customers in mind. I wanted to make sure to give you as much of a heads-up as possible, so that this doesn't catch you by surprise!
Thank you always for your support and love. I hope you are slowing down for the winter, taking care of yourself, and showing love to those close to you. Happiest holidays to you and yours. Talk soon <3
Rachael